Your Spine & Nervous System Brochure

Description

Unusual Brochure Produces Extraordinary Results

No other brochure demonstrates the relationship between the spinal column and nervous system function so dramatically. Give patients a greater appreciation of the importance of proper spinal curves, posture and its affects on whole-body health.

When it’s not in your brochure rack, it unfolds to reveal lateral and posterior views of a life-size human spine.

The lateral view shows the ideal spinal curves, proper disc spacing and the text describes 32 key distinctions about the spinal column. (The fold down the center aligns with the four benchmarks familiar to CBP practitioners.)

The posterior view shows the major neurological connections at each segmental level. The cause of their symptoms, both local and peripheral to the spine, becomes glaringly obvious. The simple premise of chiropractic comes alive–all without a word from you.

Use it as a...

Report Handout. Link the spinal column to neurological function by showing which organs and tissues are serviced at each segmental level.

Screening Tool. On the posterior view, use a marking pen to show a scoliosis. Use the lateral view to show their loss of cervical curve or forward head carriage.

Lecture Giveaway. Make sure your audience understands that chiropractic is about the integrity of the nervous system, not the bones of the spine.

School Presentation. Kids of all ages love the way this brochure unfolds, gaining a new appreciation for the supremacy of their nervous system.

Reactivation Prompt. Include a copy with a reactivation letter, circling the areas that you used to adjust. "Next time these areas act up, be sure to give us a call…"

Featured Brochure. Here's a life-size human spine that fits in your brochure rack and contains dozens of fascinating facts about the spine and its relationship to optimal health.

As chiropractic brochures go, it is among the most versatile, producing patient epiphanies by linking spinal structure to nervous system function. Read the text on the lateral side below.

Your Spine & Nervous System Brochure
Unfolds to 7¼" X 33"
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Read the Complete Brochure Cover Text

588 Words
7.6 Grade reading level

Your Spine & Nervous System
An Engineering miracle that plays a major role in your health and well-being.

The CERVICAL SPINE of your neck consists of seven interlocking bones. The BRAIN STEM becomes the SPINAL CORD which is the "information superhighway" of your nervous system. It keeps your brain in control of the workings of every organ, tissue and cell of your body. The forward curve of the neck is known as a normal LORDOSIS. This curve permits proper RANGE OF MOTION so you can look over your shoulder or gaze upward.

Trauma, such as WHIPLASH injuries, can compromise spinal curves. This can cause some spinal joints to become FIXATED and not move enough. Other joints become HYPERMOBILE, moving too much. These changes can affect the nervous system.

Pairs of NERVE ROOTS branch off the spinal cord from between each spinal bone through openings called the INTERVERTEBRAL FORAMINA. When spinal bones lose their proper motion or position they change the shape of these openings. The result? Nerves can become irritated, chafed or pinched. These SUBLUXATIONS alter the way your nervous system sends and receives nerve impulses. This can interfere with your brain's ability to accurately monitor and control your body. Ill health can result.

In the middle back, the 12 moving bones of the THORACIC spine should have a backward curve. These vertebrae have a slightly different shape to accept the curved bones that form the rib cage. Like other spinal bones, each has a protrusion on the back side called a SPINOUS PROCESS. These make the little bumps that you can feel up and down your spine.

TRANSVERSE PROCESSES project from both sides of each vertebral body to which powerful muscles attach. They also help form the interlocking fingers that connect with the vertebra directly above. Many of the pain-sensing nerves of the spine are located in these FACET JOINTS. A special kind of tissue called a DISC is located between each vertebral body. These spinal 'shock absorbers" connect and help provide proper bone spacing so nerve roots can exit the spinal cord. Healthy discs have a jellylike material known as the NUCLEUS PULPOSUS contained within a fibrous ring called the ANULUS. While a disc can't "slip," injury can cause a disc to BULGE, HERNIATE or RUPTURE. This can put pressure on nearby nerves, changing the way they convey impulses to or from your brain.

The LUMBAR spine consists of five vertebrae in the lower back. Like the neck, it should have a natural forward curve. Problems can produce COMPENSATION REACTIONS in upper areas of the spine.

Like tributaries of a river, nerves exiting the spine in this area form the SCIATIC NERVES which run down the back of each leg. Neglecting structural or functional problems can cause SPINAL DECAY. Poor BIOMECHANICS and the effects of gravity can cause BONE SPURS. This compromises the shape, function and identity of affected joints.

The 24 moving bones of the spinal column rest on the SACRUM, a triangular bone situated between both hips. Originally five bones at birth, they fuse together and connect to both hips at the SACROILIAC joints.

SPONDYLOLISTHESIS results when a lumbar vertebra slips forward over the sacrum.

Four rudimentary vertebrae, which have fused together, form the COCCYX or tailbone. The coccyx usually moves in concert with the sacrum above.

A healthy spine allows you to be and do your best by protecting the vital nervous system link between your brain and your body. Find out how chiropractic care can help you get well and stay well.