- 50 brochures
Here's the easiest way to explain that physical, chemical and emotional stress can lead to vertebral subluxation.
As practice members become more mindful of the stressors in their lives, see busier Decembers—the most stressful month of the year! In fact, use this brochure to explain the body's response to stress and you'll be busy all year long.
Learn other ways to turn your brochures into new patients.
How do your current brochures measure up? Subject them to this 10 point test.
7.4 Grade reading level
What Patients Want to Know About Stress
Subhead: How Well do You Adapt to Stress?
Not all stress is bad. A 20-minute workout for a fit and trim 65-year old is good stress. The same workout for an out-of-shape 35-year old would likely be bad stress!
Whether your body considers stress good or bad is largely a function of how well it can accommodate it.
Ultimately, this capacity is based on the condition of your nervous system.
Photo caption: Not all stress is bad! Our reaction to stress is based upon our conditioning and overall health.
Headline: It's Not the Stress – It's Your Reaction to It That Matters!
Stress is part of everyday living. In fact, a stress-free life would be boring! Life is enjoyable when we have ample resources to experience and overcome the stresses we face.
Subhead: Physical Stress
A whiplash injury from a car accident is an obvious source of physical stress. As is repetitive motions, a slip and fall, lack of sleep or overdoing it in the garden. Early on, learning to walk, ride a bike and the birth process itself are sources of physical stress.
Accumulated stress exhausts our reserves. Then, something as simple as mowing the lawn can put us over the edge. Chiropractic care helps restore your adaptive capacity.
Subhead: Emotional Stress
Fear, grief, anger and other emotions affect our entire body. Notice the posture of someone who is sad or depressed. Frustration, or a sense of powerlessness at work, is a common form of emotional stress.
Clearly, it's not the stress, but our response to it that is critical. Chiropractic care, because its focus is to reduce tension to your nervous system, can help you respond more resourcefully.
Subhead: Chemical Stress
Common sources of chemical stress include poor nutrition, sugar, refined carbohydrates and unhealthy fats. Drugs, preservatives, tobacco, alcohol, vaccinations, pollen and a host of other substances affect our nervous system, muscle tone and our spine.
The problem isn't the pollen or chemical. Because not everyone reacts. Symptoms can appear when you lose your ability to adapt. Chiropractic care has helped millions reduce or eliminate reactions to many types of chemical stress.
If you lack the reserves to adapt to stress in a healthy way, stress takes its toll. If your body reacts by "tripping a circuit breaker" and causing vertebral subluxation, chiropractic care is likely help.
Subhead: How can stress affect my spine?
Think of your spinal cord as a guitar string. The greater the tension, the higher the note. Your nervous system has “tone” as well. With each stressor, your body tightens up, like bracing yourself for a tight curve on a roller coaster. The weakest joints of your spine are forced out of their normal position. Like the shrill notes from an over-tightened string, your body loses its capacity to respond to the full range of human experience.
Subhead: Can chiropractic care solve all my stress?
Of course not. Much of the emotional stress we experience is largely self-induced. Imagine how much pain and suffering results from attaching inappropriate meanings to events in our lives. Or the constant burden we experience by not forgiving others. Stress is a natural part of life. Chiropractic care can't eliminate stress, but it can help increase your capacity to accommodate it.
Photo caption: Stress from the birth process can interfere with the sucking response or cause colic and other health issues.
Photo caption: Research suggests that many low back problems can be traced to sometimes hidden emotional issues.
Photo caption: Instead of fainting or going unconscious, think of a vertebral subluxation as a "tripped circuit breaker."
Safe and Natural
Your health affects everything you do and everyone you know. Whether your goal is to get well or to stay well, we're here to help. As you see results, tell those you love about chiropractic. Explain how millions enjoy relief and better health by restoring the integrity of their nervous system with safe and natural chiropractic care.
© 2009 Patient Media, Inc.
Research citations at chiropatient.com