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Brief History

Meet Bill Esteb

In 1973, I made a bold decision, dropping out of Evergreen State College to pursue an internship at KITN radio. Little did I know, this leap into the real world would spark a lifelong passion.

It was here I met Jack Dempsey, a radio newsman from Albany, NY, who took me under his wing. He taught me the art of asking questions and the importance of clear, simple writing.

After relocating to Denver, I snagged a copywriting job at a small advertising agency. Though the pay was modest, it allowed me to build a portfolio that opened doors at larger ad agencies in Colorado Springs, Seattle, and San Francisco. This eventually led me to International Media Systems, a film production company specializing in TV commercials, documentaries, and sales films.
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That’s where I was introduced to chiropractic.

Dr. Guy Riekeman and Dr. Joe Flesia leased the office next to ours. They had an innovative idea: use the newly invented home VCR to educate chiropractic patients. They invited someone from our team to attend one of their seminars. Me. What I learned that January in 1981 changed my life.

I began chiropractic care to research what would later be known as the Peter Graves video. After collaborating with Renaissance on other projects, I was invited to be a guest speaker at their advanced seminar in 1985.

I’m often asked why I didn’t become a chiropractor. Fascinating story.

A career highlight was addressing the February 1995 centennial graduating class at Palmer. I gifted each graduate a copy of Dr. Seuss’s “Oh, The Places You’ll Go.” (If you ever need a doctor, I recommend Dr. Seuss!)

In 1999, I took another leap and founded Patient Media.

Then came the Internet—a game changer for spreading the chiropractic message. This led to a 2005 collaboration with Steve Anson from Perth, Australia. Today, our Perfect Patients team of nearly 100 talented digital marketers manage the online presence of over 2,000 chiropractors worldwide.

billestebheadshot.jpgAfter more than four decades of weekly care, I’m on my 12th chiropractor—paying cash for the privilege. I’ve written twelve books exploring the doctor/patient relationship, inspired from my own care and conducting patient focus groups. Sharing these insights has taken me over 2 million miles on United Airlines!

As I create the next generation of chiropractic patient education tools, write blog posts, and each week send Monday Morning Motivation, I'm humbled by this incredible profession. I deeply admire chiropractors like you who have chosen the challenging, yet rewarding, path of chiropractic.

Thank you for allowing me to serve alongside you.

Please reach out—I'd love to connect!