What I'm Reading
Growing up as I did without television until well into my junior high school years, ours was a family of readers. Among my fondest memories was traipsing down to the Olympia Public Library every Tuesday evening after dinner.
Upon our return the only sound you’d hear was the turning of pages and the ticking of the grandfather clock.
These days I don’t read much fiction. Most of my library contains books on marketing, communications, the Internet, spirituality, healing and of course chiropractic.
I'm only recently moving from actual books to the electronic versions on my iPad. There’s just something about the feel of holding an actual book (and being in bookstores) that I find pleasing. But physical books have become a storage problem.
Here’s some of what I’ve been reading recently.
Hipster Business Models by Zachary Crockett. I was attracted to this book because it is filled with fascinating stories of various types of start-ups. Granted, many of the stories feature some rather unusual ideas, such as underwear with pockets, the business behind the band Phish, robot dance party and others. But it's really about young entrepreneurs who pursued their dream, faced crickets and pivoted to find something that got traction. I especially enjoyed the profile on the invention of the AeroPress, the roving typist and the chocolate hacker. The willingness to try new things was inspirational and captured Seth Godin's strategy of the smallest viable market. May 2020
Upstream by Dan Heath. This is a business book that has a distinctly chiropractic spin, even though chiropractic isn't mentioned. We talk about cause and effect; he explores the distinctions between upstream and downstream. He uses a series of fascinating examples describing attempts to get to the cause of high school dropout, teenage alcohol use and homicide prevention. I found Chapter 8 the most helpful. He describes ways of finding unnoticed leading indicators that can provide clues, pointing to the upstream flaw causing downstream expense. His light, anecdote-filled writing style makes it easy reading. The well-documented research citations make it easy to explore his points in more detail. March 2020
The Carnivore Code by Paul Saladino, MD. If a year ago you would have told me that I would have sworn off plants in favor of a largely meat based diet, I wouldn't have believed it. I love my green drink in the morning. Or should I say loved. Because that's gone based on the case made here. His explanation of the isothiocyanates, polyphenols, oxalates and lectins found in the plant kingdom got my attention. Dr. Saladino makes a bulletproof case for a meat-based diet, showing the research on cholesterol, colon and cardiac health, vitamin C, methane production, global warming and all the rest. With over 350 references, he debunks virtually every myth about eating meat. I was shocked. I assume you will be too. March 2020
Stillness Is the Key by Ryan Holiday. After getting two recommendations for this one, and having read his previous book, Obstacle Is the Way, I thought I better dig in. And was delightful. This is a collection of short essays about the different aspects (mind, body and spirit) of stillness. You’ll be reminded of the importance of sleep, having a clear purpose, timing, a relationship with a higher power and the other metaphysics of creating the best opportunity for healing. There will be countless Monday Morning Motivations based on the inspiration of this little gem! December 2019
Talking to Strangers by Malcolm Gladwell. I’ve read every one of his books, so when I saw this one I bought it without cracking it open. There are few authors who I will take such a risk, but Gladwell is one of them. And he doesn’t disappoint. You’ll discover the concept of “coupling,” defaulting to the truth and the illusion of transparency. You’ll appreciate the challenges facing the police, the ambiguity of what constitutes consent when you’ve been drinking and the many other conundrums of talking to strangers. It’s more complicated than you probably think. December 2019
Principles by Ray Dalio. Weighing in at a massive 584 pages this truly is the “Definitive Guide” to the Green Books. Ray provided the leadership for over four decades for Bridgewater, a hedge fund with over $150 billion under management. Possessing legendary personal discipline and an analytical mind, he was among the first to harness the power of computer-assisted decision making. His principles for life and work capture his wisdom and mindfulness. Insights into the company culture of radical transparency were the greatest take away. While his emphasis on evolution was a bit misplaced, it wasn’t off-putting enough to put it down. December 2019
Palmer Chiropractic Green Books by Timothy Faulkner, Joseph Foley and Simon Senzon. Weighing in at a massive 584 pages this truly is the “Definitive Guide” to the Green Books. Whether you’re a collector, or never exposed to this aspect of chiropractic’s history or like me, simply curious about the early days, you’ll enjoy this thoughtful exploration. The countless anecdotes and cross references bring the colorful history of chiropractic to life. The photographs and illustrations alone are worth the purchase price. They offer a special insight into the excitement felt by these pioneers. Both revered and reviled, you’ll get a new appreciation for B.J. Palmer and how he brought the scientific method to chiropractic. November 2019
Stories That Stick by Kindra Hall. We’re wired for stories and the stories the authors shares are amazing. I dare you to read the opening story about the cologne and not want to devour the rest of her book. It’s a real reminder of the power of stories and a reminder that I should be sharing more examples in my speaking and writing. You might want to consider telling stories during your consultation and report of findings to inspire hope and create possibilities. The suggestion to create a list of possible stories was helpful, along with the formula of what makes a good story: normal → explosion → new normal. November 2019
They Ask You Answer by Marcus Sheridan. Google has completely reversed the roles of buyers and sellers. When we want something, we go to our favorite search engine. The days of interrupting people with your message has lost much of its power. The result is a new type of marketing called “inbound” marketing. This is where you have an information-rich website and show up as a trusted teacher and collaborator. I originally became familiar with this type of marketing from Mike Lieberman’s work back in 2015. Probably one of the most powerful insights was the importance of publishing your prices (pages 39-42). October 2019
Tribe of Mentors by Timothy Ferriss. I was introduced to Ferriss by listening to The 4 Hour Work Week as an audio book. Since then I’ve read his Tools For Titans and subscribed to his podcast. This book includes observations from more than 100 high performance experts in a wide variety of fields. Weighing in at 596 pages, his interviews uncover success skills, morning rituals, stress hacks and other tidbits in a highly readable format. The list of most frequently recommended or gifted books reveals some treasures I would have never known about. September 2019