Chiropractic Blog

Moment of truth 3 of 13: walking into your practice. You get one chance to make a great first impression, which registers in our gut, often below the threshold of language. While it's not to … read more

Moment of truth 2 of 13: calling your practice. Some prospective new patients prefer to request an appointment by text or an online form. But most will make a phone call. Especially among olde … read more

Moment of truth 1 of 13: your website. Increasingly your new patient relationships start on the internet. Your website is the hub of all your digital marketing efforts. What many chiropracto … read more

After creating trust, produce hope. Simply put, no hope—no healing. Producing hope should be easy since many patients seek chiropractic care after the hopelessness from the failure of traditio … read more

Last week I made the assertion that chiropractors offer two products: trust and hope. Chiropractic is an intangible service. Its value cannot be judged until the moment of consumption. So, pat … read more