Chiropractic Blog

All of us want to be liked. It’s human nature. But the desire for approval can sabotage attempts to attract new patients. Rather than risk offending anyone, some soften their message. Round off … read more

If the “we-won’t-be-treating-your-symptom-and-instead-addressing-the-underlying-structural-and-neurological-cause” isn’t disorienting enough, consider how it lands with a typi … read more

Wouldn’t it be great if patients showed up as a blank slate, eager to understand chiropractic? But they don’t. Most arrive having fully embraced the prevailing medical mindset. Their pree … read more

Would you rather get new patients the easy way? Or the hard way? Choose carefully. The easy way: These are well known tactics that generally require little to no emotional risk. Like high-altitude bo … read more

You’re responsible to the patient, not for the patient. Blur this distinction and practice becomes far harder than necessary. Being responsible TO the patient means you owe them your … read more