Chiropractic Blog

Monday Morning Motivation | Manipulate/Adjust

Posted by Bill Esteb on Jun 15th 2024

To say what you mean, and mean what you say, be mindful of these distinctions: Manipulate – As in “to treat by hand in a skillful manner.” Unfortunately, a more common usage is “to control or u … read more

Monday Morning Motivation | Correct/Reduce

Posted by Bill Esteb on Jun 1st 2024

To say what you mean, and mean what you say, be mindful of these distinctions: Correct – As in “to make or set right” or to “alter in a way as to bring to an accepted standard.” … read more

Monday Morning Motivation | Recovery Speed

Posted by Bill Esteb on May 26th 2024

New patients find one of your most attractive features is your sense of certainty—because they often lack it. Their model of the universe has turned upside down. Medical solutions failed them. The … read more

Monday Morning Motivation | Content or Context?

Posted by Bill Esteb on May 18th 2024

It’s tempting to emphasize the content of your message when educating patients, overlooking its context. Which may produce a chiropractor- or practice-centric communication, rather than a patient- … read more