Chiropractic Blog

Monday Morning Motivation | Nocebo Without Placebo

Posted by Bill Esteb on Sep 16th 2023

Consider two aspects of your chiropractic care. There's what you do with your hands, whether directly or using an adjusting instrument. The other is the setting. Which includes everything from … read more

Monday Morning Motivation | I Don't Know

Posted by Bill Esteb on Sep 10th 2023

When asking patients Socratic questions, plan on frequently receiving a blank stare and the words, "I don't know." It's our go-to move when... We need to buy some time. We want to avoid being … read more

Monday Morning Motivation | Money or Impact?

Posted by Bill Esteb on Sep 2nd 2023

Should you seek money or impact? Certainly you can have both. And that's a great combination. But what's the optimal path? Money first, impact second: If you go for the money fir … read more