Chiropractic Blog

Monday Morning Motivation | First Visit

Posted by Bill Esteb on Jun 19th 2021

Moment of truth 3 of 13: walking into your practice. You get one chance to make a great first impression, which registers in our gut, often below the threshold of language. While it's not to … read more

Monday Morning Motivation | The First Phone Call

Posted by Bill Esteb on Jun 12th 2021

Moment of truth 2 of 13: calling your practice. Some prospective new patients prefer to request an appointment by text or an online form. But most will make a phone call. Especially among olde … read more

Monday Morning Motivation | Your Website

Posted by Bill Esteb on Jun 5th 2021

Moment of truth 1 of 13: your website. Increasingly your new patient relationships start on the internet. Your website is the hub of all your digital marketing efforts. What many chiropracto … read more

Monday Morning Motivation | Inspiring Hope

Posted by Bill Esteb on May 29th 2021

After creating trust, produce hope. Simply put, no hopeā€”no healing. Producing hope should be easy since many patients seek chiropractic care after the hopelessness from the failure of traditio … read more

Monday Morning Motivation | Creating Trust

Posted by Bill Esteb on May 22nd 2021

Last week I made the assertion that chiropractors offer two products: trust and hope. Chiropractic is an intangible service. Its value cannot be judged until the moment of consumption. So, pat … read more