- 50 brochures
It's the cornerstone of any properly equipped chiropractic brochure rack.
Use it to introduce the principles of chiropractic and the self-healing capacity of the body. Explain how today's all-natural chiropractic care produces results without drugs or surgery.
Chiropractic care differs from the medical treatment that most patients are familiar with. It's this "big idea" that makes it so appealing. So proclaim it!
Present this brochure with confidence knowing that it projects a contemporary, mainstream philosophy and advances a common sense approach to chiropractic that patients "get."
Read the text of the entire chiropractic brochure below.
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7.9 Grade reading level
What Patients Want To Know About Chiropractic
Subhead: What Makes It So Different?
Photo caption: An emphasis on blood overlooks the role of the nervous system, which controls your blood, your blood pressure and millions of other details.
The focus of traditional health care is on germs and blood. Chiropractic is different. Chiropractic produces results by helping your nervous system work the way it should.
Headline: The Focus of Chiropractic Care is on the Integrity of Your Nervous System.
It's a scientific fact that your brain, spinal cord and the rest of your nerves control every aspect of your body. Hinder the vital nerve links between your brain and your body, and ill health can result. A common source of interference comes from the moving bones that encase the "information super highway" of your spinal cord.
These "subluxations" can produce a variety of health problems.
Nerve pressure can cause numbness, weakness or the under-performance of organs and tissues. Or, spinal misalignment can cause nerve tissue to stretch, chafe or become irritated. This can distort nerve messages between the body and your brain. The result? Hyperactive organ function, high blood pressure or even pain.
The medical approach puts chemicals into your bloodstream to change the way your body works. Laxatives to speed up elimination. Antacids to reduce stomach acid. Besides the side effects, possible kidney damage and fatal mistakes, drugs often ignore the real cause of the problem.
Instead, the focus of chiropractic care is on the integrity of your nervous system.
A thorough examination helps locate areas of nervous system compromise. The moving bones of the spine are common culprits. Then, specific chiropractic adjustments help reduce these interferences. The intent is to restore your body's ability to regulate and heal itself. Without drugs. Without surgery.
Chiropractic is simple. It's natural. It honors the wisdom of your body. And it has helped millions enjoy relief and better health for more than a century.
Subhead: How long will it take?
Since chiropractic care depends on the healing abilities of each patient, results can vary from patient to patient. Everyone responds differently. Some detect changes in a few short days or weeks. Others may takes weeks to months before showing progress.
Subhead: What if my insurance company doesn't cover chiropractic?
Each of us has the freedom to place a different value on our health. Ultimately, good health is about personal responsibility. While an insurance company or other third party may be helpful, be careful. Don't allow a profit-motivated company to make decisions about what you do with your health. Find out how we make chiropractic care affordable for just about anyone.
Subhead: Will I have to go for the rest of my life?
Like your chiropractic doctor, some patients opt to continue with some type of regular chiropractic checkups. These patients show up for their visits feeling great. Their interest in wellness and prevention helps make sure that once they get well, they stay well.
Caption: Chiropractic care focuses on your spine because it is the most vulnerable part of your nervous system.
Caption: Today's chiropractor is well educated and passes stringent licensing examinations before earning the right to practice.
Caption: Chiropractic is the natural choice for those who want to be their best while avoiding drugs and surgery.
Safe and Natural
Chiropractic is a team approach to better health. As you enjoy results, tell those you love. Explain how millions enjoy relief and better health by restoring the integrity of their nervous system with safe and natural chiropractic care.
© 2009 Patient Media, Inc.
Reference citations at www.chiropatient.com