Converting to Cash Download


Chiropractic Cash Practice Step-by-Step

It's never too late to declare your independence and secure greater financial stability with a cash practice.

Converting to Cash shows you the way.

You'll learn more than how to make the transition without putting your practice into shock. You'll acquire a surprising ah-ha: a cash practice is more than not taking insurance assignment. It's making your practice attractive to those who value their health and have the means to pay for it.

There are plenty of these types of patients.

Do you practice near a Wal-Mart offering organic produce? Or a Vitamin Cottage or Whole Foods? Then there are plenty of people who don't expect a third party to pick up the tab for their health choices.

Available Immediately as a Digital Download!

First, purchase the program and download it to your computer. Listen to the 74-minute mini-seminar. Discover the Seven Cash Practice Principles when making the move to cash. Listen to an excerpt.

Rest assured your every question, concern and procedure will be addressed.

You'll emerge with the courage to escape the Stockholm Syndrome from accepting insurance assignment. Discover the fresh air of being out of network. No longer will you try to serve two masters.

Say Goodbye to Extra Documentation and Audits

Plus, you get the resources and support you'll need to implement best practices for today's chiropractic cash practice.

That includes the editable financial policy templates, telephone scripting and the nuts and bolts you'll need to say goodbye to Insurance Land. Once and for all. Gracefully.

You can always go back to the extra documentation and threat of a post-review audit whenever you wish.

Enroll Patients to Support Your Cash Practice

The key element in your digital download will be a 5-minute patient video that explains your cash-only financial policy.

In Don't Shoot the Messenger, Bill Esteb will offer a patient-to-patient explanation about the danger of relying on the profit motives of their carrier. They learn why it's in their best interest to pay you and be reimbursed. (Read the video script below.)

He explains everything to your patients—so you don't have to. This is the missing link in virtually all other so-called chiropractic "cash" practice programs.

Myths About a Chiropractic Cash Practice

A cash practice doesn't mean you can't see patients with insurance. Or that you must "sell" annual care plans. Or lower your fees. Or see 500 patients a day.

Don't allow these myths to obscure the simple fact that generous reimbursement is gone for good. Make the transition to a cash practice on your terms. With confidence and certainty.

Like all Patient Media resources buy with confidence with our 30-Day Money Back Guarantee.

Even if you shun insurance, you still must deal with Medicare. Do it correctly with the right chiropractic brochure and excluded services ABN form.

Converting to Cash
Instant Digital Download
One-hour audio seminar, resources and 5-minute patient video

Would a one-hour private consultation on this or some other topic be helpful?


Transcript of the Don't Shoot the Messenger Patient Video

Hi, my name is Bill Esteb. And like you, I'm a chiropractic patient. I've been asked to explain some of the financial realities of your chiropractic care.

Used to be, you'd visit a doctor, wave your insurance card, sign a few forms and the bill was pretty much taken care of. But times have changed. The coverage offered by traditional insurance is shrinking. HMOs and PPOs are cutting benefits. Even government-based programs are affected.

Simply put, if we really value our health, we can no longer rely on some third party to pick up the tab. We have to decide: How much do we value our health? How will we prioritize the expense of recovering our health with the other demands on our time and money? And, are we willing to pay some, or all, of what it will take to get well, and more importantly, to stay well?

Realize that what our culture calls health care is actually "sick" care, since it has little to do with advancing true health. It's mostly about suppressing symptoms while ignoring the underlying cause.

Now, if you have a policy it will probably help with at least some of the expense of your sick care. But few policies pay for things that help us keep our health.

For example: Many policies will pay for expensive back surgeries, but won't pay for a program of ongoing chiropractic care that costs less, and could actually help prevent back surgeries!

And that's just the start. Some policies will help you with your chiropractic care when you have an ache or pain, but stop benefits before muscles and ligaments supporting your spine can fully heal, making you susceptible to a relapse.

Consider this. Many of us who value our health, drink bottled water. We believe it's healthier for us. Is bottled water covered under our insurance policy? Of course not.

And, every day, I take vitamins and some other nutritional supplements. Millions of us do. We believe it will help maintain our health. Now, do HMOs and insurance companies pay for vitamins? No.

It's clear that insurance companies don't "get" the value of vitamins, bottled water, exercise equipment, health club memberships, chiropractic care and countless other strategies that more and more of us use to enhance our health and vitality.

Until they do, we have a decision to make: will we count on the limited vision and profit motives of an insurance carrier? Or, do we value our health and vitality enough to pay for the care that we need to recover and support our health?

Naturally, if you have a policy with chiropractic benefits, this office will supply you with the paperwork you'll need to get reimbursed. In fact, when you file the paperwork, you're more likely to get all the benefits to which you're entitled. Just realize your policy won't pay for all the care you're likely to need.

And besides better coverage, you'll probably get better care, enjoy faster results and receive more attention. After all, you'll be the boss, not some stingy insurance company. And with human nature being what it is, by paying for your own care, you'll be seen as a more responsible, desirable patient.

That's why this office has chosen to no longer play the insurance "game."

Because our so-called health care system is no longer about health. It's big business: raking in record profits with higher premiums, but with less coverage. To avoid becoming a statistic, caught in the middle, you and I have to decide: what is our health worth?

This is a deeply personal decision. Only I can make it for me, and you for you. It causes us to rethink how we spend out time and money. It becomes a reflection of our self-esteem. And shapes the kind of future; the kind of life we'll have.

When you think about it, our health is our most valuable possession: it affects everything we do and everyone we know.
Whatever your decision, please don't shoot the messenger! I know that this office will work with you to help you achieve your health goals—whether it's temporary relief or a program of long-term wellness care to support and optimize your health. Either way, congratulations and welcome!