A Moment of Clarity from May 23, 2022: 

Yeah but... 

No one else is doing it. 
I’m not a morning person. 
I’m just not that disciplined. 
Patients will leave if I raise my fees. 
I already know what I’m going to do.
What if they ask a question I can’t answer?
Patients won’t know the difference anyway.
I don’t want to be constrained by a set procedure.
Patients are expecting to get adjusted on the first visit.
If our team met weekly we won’t have anything to talk about.
You can’t deliver a quality adjustment in less time.
I can’t trust my staff to stay off the Internet.
I’m comfortable with things as they are.
I’d be embarrassed to ask for a review.
If I ask to be paid, patients will leave.
I don’t want to work that hard.
It’s always been that way.
Patients just want relief.
That’s just not me.
I can’t afford it.
I’m afraid.

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Bill Esteb, a passionate chiropractic advocate since 1981, brings a fresh perspective to the profession as Patient Media’s creative director and co-founder of Perfect Patients. With 13 insightful books examining the doctor-patient relationship, he inspires chiropractors worldwide as a chiropractic speaker, through his chiropractor coaching program, and consulting. Since 1999 Monday Morning Motivation has been emailed weekly to over 10,000 subscribers, sparking breakthroughs across the chiropractic community.

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