The 11th most commonly mentioned new patient complaint: patient education videos. 

This is personal since I’m responsible for creating seven different generations of patient education videos since 1981. And while there are others providing video-based patient education solutions, there were several recurring themes in the patient comments:

Irrelevant – Many mentioned the video didn’t address their particular issue.

Salesy – The most cynical perceived the video(s) as a poorly disguised sales overture.

Out of date – If there’s even a hint of either issue above, patients look for flaws in the production values, wardrobes, hairstyles, and other non-chiropractic issues.

With the advent of YouTube and the prospect of something more interesting a click away, patient education videos are perceived differently these days. It makes most patients far more critical.

Two suggestions:

1. Update your videos with the latest Patient Media content, and

2. Stream your video(s) on their phone in your reception room.


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Bill Esteb, a passionate chiropractic advocate since 1981, brings a fresh perspective to the profession as Patient Media’s creative director and co-founder of Perfect Patients. With 12 insightful books examining the doctor-patient relationship, he inspires chiropractors worldwide as a chiropractic speaker, through his chiropractor coaching program, and consulting. Since 1999 Monday Morning Motivation has been emailed weekly to over 10,000 subscribers, sparking breakthroughs across the chiropractic community.

Email Bill