The 6th most commonly mentioned new patient complaint: Cleanliness.

The plandemic revealed just how germophobic the public is. And it’s probably worsened. 

New patient complaints on this topic appear in two different arenas:

1. Office cleanliness.

“I am a bit sensitive to air fresheners.” “I wish you wouldn’t use so much fragrance in the office.” “The room was grotty.” “It smelled terrible.” “The carpet could do with a good clean!” “The treatment table smelled of cologne from another patient.” “The scented candle is really unpleasant.”

2. Doctor hygiene.

“The doctor needs to wash his hands in between patients as he transferred either his or the previous patient’s aftershave to my neck at my last adjustment.” “Didn't wash hands after touching previous patient’s feet.” “I was put off by the scent of cigarettes.”

Obviously, these perceptions can dramatically affect patient satisfaction and referrals. And patients rarely feel emboldened to tell you.


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Bill Esteb, a passionate chiropractic advocate since 1981, brings a fresh perspective to the profession as Patient Media’s creative director and co-founder of Perfect Patients. With 12 insightful books examining the doctor-patient relationship, he inspires chiropractors worldwide as a chiropractic speaker, through his chiropractor coaching program, and consulting. Since 1999 Monday Morning Motivation has been emailed weekly to over 10,000 subscribers, sparking breakthroughs across the chiropractic community.

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