A Moment of Clarity from March 12, 2012: 

To stand out you have to stand up. 

While some show up as being anti-vaccination, anti-therapy, or anti-first visit adjusting, you can’t win by being anti- anything.

Success requires that you be for something. As in being for trusting the wisdom of the body. Being for self-responsibility. Being for natural.

Standing for something risks offending or polarizing those who may feel threatened by your conviction.

That’s the rub. Far too many are unwilling to take a stand because someone might object or disagree. Those who have been deceived into believing that showing up beige, lukewarm, and being all things to all people makes you more attractive, think they’re taking the safer path.

To mediocrity.

Avoid the temptation to fly under the radar. Playing small doesn’t grow you or your practice. Worse, it requires too much tongue biting, political correctness, and second-guessing your instincts.

To attract some, you automatically repel others.

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Bill Esteb, a passionate chiropractic advocate since 1981, brings a fresh perspective to the profession as Patient Media’s creative director and co-founder of Perfect Patients. With 13 insightful books examining the doctor-patient relationship, he inspires chiropractors worldwide as a chiropractic speaker, through his chiropractor coaching program, and consulting. Since 1999 Monday Morning Motivation has been emailed weekly to over 10,000 subscribers, sparking breakthroughs across the chiropractic community.

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