Many seminars appear to be merely a way to replenish a to do list. Coming home with the list of things to do is often perceived as a sign of having attended a good seminar.

It’s tempting to imagine some new procedure or script you’ve acquired is going to finally turn things around.

Don’t hold your breath. The growth that has seemingly eluded you is not because you have failed to implement some new thing.

Instead, the success (however you define it) that you seek will more likely be the result of doing dozens, maybe dozens and dozens of things—simultaneously.

It’s the simultaneous part that many overlook.

Which is why you want a system.

Systems are more powerful than goals and more effective than a patchwork of procedures scraped from years of seminars, “secret” tips, and YouTube videos.

Choose a patient-centric system rather than a chiropractor- or chiropractic-centric system.

Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at chiropractic gatherings since 1985. His 12 books explore the doctor/patient relationship from a patient's point of view. His chiropractic blog, coaching program, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. Since 1999 Monday Morning Motivation has been emailed to over 10,000 subscribers each week.