Monday Morning Motivation | Your Competition

Posted by Bill Esteb on Dec 9th 2023

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If you’d like to help more people and the capacity to do so, but it’s not happening, it’s tempting to find something to blame.

A convenient target is to fault nearby chiropractors. Instead of colleagues, they’re the “competition.”

But you have enemies that are far more formidable:

Doubt – Could a chiropractor help my health issue? How do I choose a good chiropractor? Do people like me go to chiropractors? Will a chiropractor take my insurance?

Risk – Is chiropractic safe? Will it make my problem worse? What if it doesn’t work? Am I willing to go against the recommendations of my MD? The practice near me doesn’t even have any patient reviews!

Inaction – Maybe my problem will go away. I’m too busy to deal with this right now. The pain isn’t that bad. Guess I’m just getting older.

Does your website and other practice promotion neutralize these concerns and inspire action?


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Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at chiropractic gatherings since 1985. His 12 books explore the doctor/patient relationship from a patient's point of view. His chiropractic blog, coaching program, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. Since 1999 Monday Morning Motivation has been emailed to over 10,000 subscribers each week.