There's a popular notion that educating patients means taking a deep breath and filling the air with some well chosen words.
This does little educating. Because if you're talking, you're teaching.
Acknowledging this distinction could change your strategy--even your results.
Teaching: Mostly benefits the teacher who must generate and deliver the information. Teaching concerns itself with presenting data, short term memorization and is characterized by students who, if given the chance, would prefer not participate.
Educating: Is a partnership in which the student is actively seeking information and new insights. The student is curious and finds the material relevant and meaningful. Education is interactive and often directed by the student.
Many chiropractors teach because students (patients) don't seem particularly interested. Probably because there isn't a test to pass.
Instead, engage patients by asking questions. Seek to understand. Learn how they see their body, perceive their symptoms and your intervention.
Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at Parker Seminars and other chiropractic gatherings since 1985. He is the author of 12 books that explore the doctor/patient relationship from a patient’s point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. His Monday Morning Motivation is emailed to over 10,000 subscribers each week.