Want to help more patients?
You've probably done all the most obvious things. What remains share one or more of these characteristics:
Financial cost. Will the investment of time or money produce a sufficient return on your investment? (Google ads)
Emotional risk. Will the strategy or tactic subject you to possible ridicule, judgment or shame? (Patient lectures)
Complexity. Does the idea involve too many moving parts and the expertise of someone you don't know? (Website optimization)
Delayed gratification. Will the payoff, if it occurs, be too far off in the future? Are you hardwired to require instant gratification? (Patient education)
Lack of support. Do your team members recognize referral opportunities? Will they ask for the referral? Will they report significant information to you. (Team training)
Being present. This may be one of the most difficult assignments for high functioning chiropractors. Yet, it's the secret of virtually all effective communicators. (Listening)
Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at chiropractic gatherings since 1985. His 12 books explore the doctor/patient relationship from a patient's point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. Since 1999 Monday Morning Motivation has been emailed to over 10,000 subscribers each week.