"I like to talk." Which is why you attract those who like to listen.
"I like to tell patients what to do." Which is why you attract those who like taking direction.
"I like to be the hero." Which is why you attract those who only want relief.
"I like to take my time." Which is why you attract those who have plenty of it.
"I like being the boss." Which may be why you have high staff turnover.
"I like to compare myself with others." Which is why you're depressed.
"I like to be right." Which is why many won't engage with you.
"I like to procrastinate." Which is why the practice underperforms.
"I like making chiropractic care inexpensive." Which is why you attract bargain hunters and those who don't pay their bill.
It's why you get the types of patients you deserve. When we change--the world changes.
Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at chiropractic gatherings since 1985. His 12 books explore the doctor/patient relationship from a patient's point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. Since 1999 Monday Morning Motivation has been emailed to over 10,000 subscribers each week.