People who succeed are passionate, even irrationally passionate, about something.
What are you passionate about?
Attempting to merely survive in practice isn’t something to be passionate about. Nor is being able to pay your bills. Phoning it in because you feel trapped or without choices won’t produce passion. Neither will waiting, as in “I’ll be happy when...”
Consider this: your practice doesn’t produce the passion; your passion produces the practice.
Expecting your practice or (patients) to produce the excitement and your reason for being is risky. It means you’ll be up when your numbers are up, and down when they are down. Allowing such metrics to dictate your internal state means you’ve surrendered your say in the matter. It’s a form of victimhood.
You are not a victim.
This week resolve to be the most upbeat, enthusiastic and passionate person your patients encounter in their lives. Then watch what happens.
Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at Parker Seminars and other chiropractic gatherings since 1985. He is the author of 12 books that explore the doctor/patient relationship from a patient’s point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. His Monday Morning Motivation is emailed to over 10,000 chiropractors each week.