If I'm able to get back onto airplanes without an injection, it's possible I'll be sitting next to one of your patients.
Even with an empty seat between us, if your patient is the slightest bit chatty, the subject of chiropractic is sure to surface.
"Tell me, what does your chiropractor do?" I'm likely to ask, feigning an unfamiliarity with chiropractic.
It's what a friend or potential new patient referral is likely to ask.
Hearing a patient's interpretation of your procedures is as fascinating as it is alarming.
After investing the last 40 years of my life in chiropractic patient education I'm often presented with proof that it's been in vain.
From time to time, you might seek some feedback about the effectiveness of your efforts by asking, "I was just wondering, when the subject of chiropractic comes up, how do you describe what we do to others?"
Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at Parker Seminars and other chiropractic gatherings since 1985. He is the author of 12 books that explore the doctor/patient relationship from a patient’s point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. His Monday Morning Motivation is emailed to over 10,000 subscribers each week.