As I was journaling today it occurred to me that I've probably made a significant tactical error in some of my recent speaking engagements and blog posts.
I've assumed that most chiropractors want what I would want if I were a chiropractor.
Which is what? For starters, a stable, long term, cash-paying, tribe of wellness-oriented families and a support team that "gets" me, has my back and can anticipate what needs to be done.
I wonder how many chiropractors want that?
As I contemplate this, I'm guessing this might be a minority of chiropractors.
Instead, some want interesting cases. Or want to provide results after traditional methods failed. Some want a professional income. Or to be liked. Or appreciated. Others want acceptance. Still others want the freedom to take a vacation.
The list is endless. And I've overlooked it.
Have you done the same? Projecting what you want onto patients?
Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at chiropractic gatherings since 1985. His 12 books explore the doctor/patient relationship from a patient's point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. Since 1999 Monday Morning Motivation has been emailed to over 10,000 subscribers each week.