It's tempting to assume patients want the same thing you want. Health. Balance. Ease. Vitality.
But those who seek these values are rare. Almost as rare as chiropractors.
Instead, most of the people passing by your practice each day are having a different experience.
Under insured. They lack sufficient insurance and haven't saved nearly enough for retirement.
Little margin. They lack an emergency fund; their credit cards are maxed and they're living hand to mouth.
Instant gratification. They seek pleasure now--rather than fulfillment later.
Want a wellness practice? Recognize that the headwind is strong, and human nature being what it is, it may take years to manifest.
But it'll be worth it. Not only will you enhance the lives of those you touch, but in the process, create a ripple effect that can influence the lives of millions.
You're the difference that can make a difference. Go for it!
Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at chiropractic gatherings since 1985. His 12 books explore the doctor/patient relationship from a patient's point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. Since 1999 Monday Morning Motivation has been emailed to over 10,000 subscribers each week.