Monday Morning Motivation | The Cash Practice

Posted by Bill Esteb on Jan 7th 2023

Monday Morning Motivation Masthead

The patient has insurance and wants to use it. You want the simplicity of a cash practice. What to do?

Have patients file their own claims. They're likely to be reimbursed more quickly than you. And less likely to be questioned about the medical necessity of the care they've willingly paid for. The difference is that they mail the claim instead of you.

As for the patients who say they have insurance, but their deductible is higher than your typical case average, break the news gently.

Most patients can afford just about anything they want. It may be that their unplanned back pain isn't worth giving up their salon visit or other lifestyle choices. No problem.

Keep in mind there are countless people for whom results are more important than whether a third party will pick up the tab.

If The Joint can run a cash practice, so can you.


Bill Esteb Headshot Photo

Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at chiropractic gatherings since 1985. His 12 books explore the doctor/patient relationship from a patient's point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. Since 1999 Monday Morning Motivation has been emailed to over 10,000 subscribers each week.