Your next new patient doesn’t know what you know. 

And while it’s tempting to begin where you are, it’s more useful to begin where they are. And where are they? Heavily influenced by the prevailing allopathic mindset of our culture.

They think...

Health is how you feel – which is why most patients are in your practice. They want to feel better. They think their pain is the problem.

Blood vs. nerves – The medical model is largely about blood chemistry. They have given little thought to the neurology aspect of their symptom.

Health recovery is an event – They think their relief occurs on your adjusting table rather than what they do between visits.

Germs trump subluxations – They’re germophobes. Clean headrest paper is more important than their subluxations.

The intervention is the hero – All they have to do is show up. Do me!

You probably lost “beginner’s mind” back in chiropractic college.

Bill Esteb, a passionate chiropractic advocate since 1981, brings a fresh perspective to the profession as Patient Media’s creative director and co-founder of Perfect Patients. With 12 insightful books examining the doctor-patient relationship, he inspires chiropractors worldwide as a chiropractic speaker, through his chiropractor coaching program, and consulting. Since 1999 Monday Morning Motivation has been emailed weekly to over 10,000 subscribers, sparking breakthroughs across the chiropractic community.

Email Bill