You’re in your practice, doing your thing.

It’s easy to forget that for patients, coming to see you is well, an imposition—an interruption to their life. However, for you, their presence is practically the very meaning of life!

Careful that you’re not tempted to tell a joke, share a humorous anecdote, or hog the conversation in some way, large or small, stealing the limelight from them.

Consider that every patient has forsaken other demands on their time, money, and attention to spend it with you, and you may seek other ways of getting affirmation.

Sure, it’s your practice. Your loans. Your overhead. Your everything. Most patients won’t fault you for being the star.

Which is one reason you shouldn’t.

Appreciate the significance of what their continued presence means. They’re receiving some type of benefit—whether relief, hope, or encouragement. Show up generous by making it about them, not you.

Bill Esteb, a passionate chiropractic advocate since 1981, brings a fresh perspective to the profession as Patient Media’s creative director and co-founder of Perfect Patients. With 12 insightful books examining the doctor-patient relationship, he inspires chiropractors worldwide as a chiropractic speaker, through HeadSpace Coaching, and consulting. His weekly Monday Morning Motivation, emailed to over 10,000 subscribers since 1999, continues to spark breakthroughs across the chiropractic community.

Email Bill