The mark of a true professional is total objectivity.

Objectivity, meaning refusing to let bias, favoritism, or self-interest distort one’s judgment or behavior.

The moment you soften your findings or water down recommendations to avoid discomfort, you compromise objectivity.

If you seek approval rather than offering leadership, you compromise objectivity.

The moment you blur the line between being friendly and being a friend, you compromise objectivity.

When patient visits are seen as car payments rather than a sacred trust, you compromise objectivity.

When you project your values, choices, and preferences onto a patient, you compromise objectivity.

A lack of objectivity is often a symptom of a hidden fear, whether from a sense of scarcity or simply selfishness.

Radical objectivity is the foundation of the most important trait of revered licensed professionals: trust. Guard it all costs. It is the reason patients place their confidence and their health in your hands.

Bill Esteb, a passionate chiropractic advocate since 1981, brings a fresh perspective to the profession as Patient Media’s creative director and co-founder of Perfect Patients. With 12 insightful books examining the doctor-patient relationship, he inspires chiropractors worldwide as a chiropractic speaker, through his chiropractor coaching program, and consulting. Since 1999 Monday Morning Motivation has been emailed weekly to over 10,000 subscribers, sparking breakthroughs across the chiropractic community.

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