Monday Morning Motivation | Practice Subluxations

Posted by Bill Esteb on Feb 15th 2020

Three practice subluxations:

Fear of failure - This fear, like other fear, means you're not present. Instead you've projected yourself into the future. That's where fear resides. The solution? Come back to now. Where you have power and influence. It's where you need to be to prevent the outcome you're worrying about.

Lack of confidence - This is when you're in bondage to what you don't know. Knowing everything is over rated. In fact, most of what you learned in chiropractic college will never be needed. "Great question, but I don't have the answer off the top of my head. I'll get back with you on your next visit."

Feeling less than - This is from comparing yourself with others. You can always find someone smarter, taller, richer and busier. So why look? Instead of your social media feed, affix your eyes on the patient in front of you. Serve.

These are common emotional constraints. They can be entertained by even the most brilliant clinicians and talented healers.

It's easy to overlook this aspect of practice success in favor of focusing on procedures, scripting, practice promotion and other productivity hacks.

This is the "mental" part of "...optimum physical, mental and social well-being and not merely the absence of disease or infirmity."

Neutralizing these and other emotional subluxations around money, patient follow-through and the responsibility that comes with being massively successful are critical lynch pins for practice growth.

I know of three strategies that hold the promise of escaping such bondage.

Journaling. Recording your internal dialogue on paper where it can be studied and dissected is a powerful start. This requires a higher level of mindfulness and a willingness to articulate it. Putting it into language is a critical first step. Until your perceptions, frustrations, resentments and fears are put into language you are unlikely to have dominion over your state. This type of introspection and reflection may be enough to collapse many self-limiting beliefs.

Emotional Freedom Technique. Emotions are held and expressed in the body, not in our head. Tapping on various acupuncture meridians while making declarations about what is so can have an almost immediate effect. The beauty of this technique is that you can self administer it, although there are EFT practitioners as well. The founder of EFT offers training online and Mercola has a version that he makes available on his website.

Neuro Emotional Technique. This is the Cadillac version of emotional release. Brought to chiropractic by Dr. Scott Walker, NET is an amazing technology that is highly effective at resolving emotional subluxations. If you're serious about getting out of the way of your practice, seeking a qualified NET practitioner would be a worthwhile investment. You might even become certified yourself to help patients resolve emotional blockages.

Patients rarely get healthier than their doctor. For most of us, the emotional component of true health is often overlooked. It's messy. It can be time consuming. It can penetrate the layers of scar tissue that we've so carefully laid down to protect ourselves from the pain.

Compartmentalizing such things may be a to go strategy but it consumes massive amounts of energy to keep it suppressed.


Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at Parker Seminars and other chiropractic gatherings since 1985. He is the author of 12 books that explore the doctor/patient relationship from a patient’s point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. His Monday Morning Motivation is emailed to over 10,000 chiropractors each week.