It's been said that if you want to learn something, teach it.
That's why I probably get far more out of these 150-word messages by writing them, then you get by reading them.
It's one reason why you'd want to conduct regular patient lectures or seminars. You'll benefit by having to create and deliver it. Sure, patients benefit, but you benefit more. It's the difference between...
Generating – Like health, creativity comes from the inside out. If you create it, you own it. It's why we were asked to write book reports in grade school. It helped us remember.
Replicating – Other than a good memory, it doesn't take much to parrot back what someone else said. But it doesn't last. If asked a probing question we're likely to come up empty handed.
It's why chiropractic seminars are so ineffective at producing change. Watching someone else burn is quite different from a burning passion.
Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at chiropractic gatherings since 1985. His 12 books explore the doctor/patient relationship from a patient's point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. Since 1999 Monday Morning Motivation has been emailed to over 10,000 subscribers each week.