Want more new patients? Here's a crash course with some of the more effective internal marketing strategies:
Clearly defined purpose - Avoid an inward purpose (survival, profitability, ego-driven) in favor of an outward purpose (serving, delighting, inspiring patients).
Generous listening - Show up empty without an agenda. Avoid interrupting, making assumptions or jumping to conclusions.
Consistent patient education - Systematically provide context and meaning to their symptoms and what chiropractic is and isn't.
Formal report of findings - Present your care recommendations based on what they need, rather than what you think they'll buy.
Deliver the goods - Extraordinary clinical skills and adjustments with that "extra something."
Razor sharp boundaries - You (and patients) know where your responsibilities end and theirs begin. You care without carrying.
Relentless staff training - Your support team recognizes referral opportunities as well as subtle clues that indicate disappointment or potential upset.
Optimize your internal marketing strategies before investing in external marketing.