How many of your patients are interested in better health? 

Author Kenneth Blanchard observed that “There’s a difference between interest and commitment. When you’re interested, you do it only when it’s convenient. When you’re committed, you accept no excuses; only results.”

Patients with poor body awareness are often merely interested.

Patients who need to be reminded of their appointments are merely interested.

Patients who see themselves as victims are merely interested.

But those who are committed are often enthusiastic partners. They look forward to their visits. They see care in your practice as an investment, not a cost. Rather than just relief, they seek health, performance, or vitality.

There’s no sure-fire way to determine if your next new patient is interested or committed. Only time will tell. The key is to avoid thinking that the difference is due entirely to something you say or do—or don’t say or do.

Bill Esteb, a passionate chiropractic advocate since 1981, brings a fresh perspective to the profession as Patient Media’s creative director and co-founder of Perfect Patients. With 12 insightful books examining the doctor-patient relationship, he inspires chiropractors worldwide as a chiropractic speaker, through his chiropractor coaching program, and consulting. Since 1999 Monday Morning Motivation has been emailed weekly to over 10,000 subscribers, sparking breakthroughs across the chiropractic community.

Email Bill