A common deception among practitioners in underperforming practices is the belief that spending more time with patients produces better outcomes or even greater patient satisfaction.
Granted, you may have trained patients to believe that. Or acquired the belief yourself, asserting that "you just can't deliver a quality adjustment in less than (insert number of minutes here)."
It may be true that certain assessments and adjusting protocols require time-consuming checks and double checks. But is that being a good steward of your time and talent?
I ask this because as an appreciative patient, without the investment, training, mastery or preference in an adjusting technique, I frequently meet chiropractors with lengthy, capacity-crippling clinical routines. Yet, who also claim, "they want to help as many people as possible."
The contradiction must be frustrating.
Transitioning to a less time-consuming technique may necessitate an explanation, but it can expand your capacity to help more people.
Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at Parker Seminars and other chiropractic gatherings since 1985. He is the author of 12 books that explore the doctor/patient relationship from a patient’s point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. His Monday Morning Motivation is emailed to over 10,000 subscribers each week.