How might your team member at the front desk answer when asked by a friend, "What do you do at that chiropractic practice?"
"I show up on time."
"I answer the phone."
"I do what I'm told."
"I try not to make waves."
"I keep my head down."
"I'm just killing time."
"I'm looking for a better job."
Hopefully, it's more along the lines of...
"I make sure our patients are comfortable."
"I show interest in the lives of each patient."
"I anticipate what the doctor might need."
"I share my enthusiasm about chiropractic."
"I help create remarkable experiences."
"I supply hope and provide encouragement."
"I inspire our patients about possibilities."
Same desk. Same computer. Same practice.
Does your team show up to merely fill a position? Or will they bring their hearts too?
It's the difference between a job with a paycheck, or a career that's a calling.
Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at chiropractic gatherings since 1985. His 12 books explore the doctor/patient relationship from a patient's point of view. His chiropractic blog, coaching program, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. Since 1999 Monday Morning Motivation has been emailed to over 10,000 subscribers each week.