Monday Morning Motivation | Having a Big Why

Posted by Bill Esteb on Oct 20th 2019

"I'm a greater starter, but poor finisher," the chiropractor confessed during our telephone consultation.

He was referring to a myriad of projects around the office that he couldn't seem to get enough traction to finish.

"In what areas of your life to you exhibit impeccable discipline and follow through?" I asked.

Turns out when it came to his family, diet and scripture reading he had high levels of rigor and accomplishment.

"You may be overlooking the connection between the things you value and growing your business," I observed. "You might want to make a list of a dozen ways or more that your family, diet and spiritual practices are improved by helping more people in your practice."

We all need a big "why" to sustain our motivation. When you link the less gratifying tasks of running practice with something you value, you'll be surprised by your newfound energy and dedication.


Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at Parker Seminars and other chiropractic gatherings since 1985. He is the author of 12 books that explore the doctor/patient relationship from a patient’s point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helps hundreds of chiropractors around the world. His Monday Morning Motivation is emailed to over 10,000 chiropractors each week.