Monday Morning Motivation | Growing a Practice

Posted by Bill Esteb on Jan 24th 2021

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Growing a practice usually has far more to do with the practitioner than patients or procedures.

Consider these factors:

Adaptability. Are you coachable and keeping up? Are you available to try new ways and alternative approaches? Flexible or brittle? Curious or dogmatic?

Discipline. Do you cheat on yourself? Are you looking for short-term gain or are you able to delay gratification? Are you fastidiously honest, even when no one is watching?

Relationship with risk. Is the world benevolent or malevolent? Full of fear? Or gratitude? Are you playing offense or defense?

Social self-esteem. Do you compare yourself with others and seek validation and approval? Or do you consult your own internal compass for purpose and direction?

Scarcity mindset. Do you find yourself in a world of lack or creative abundance?

Growing a practice requires that the chiropractor grow. Practice development is mostly personal development. The stuff that requires a mirror.


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Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at Parker Seminars and other chiropractic gatherings since 1985. He is the author of 12 books that explore the doctor/patient relationship from a patient’s point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. His Monday Morning Motivation is emailed to over 10,000 subscribers each week.