Monday Morning Motivation | Green Eggs

Posted by Bill Esteb on May 2nd 2020

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Constraints unleash our creativity. Like the 150-word limitation I place on these messages.

A classic example was Dr. Seuss. He was given the constraint of writing an entertaining children's book using only 50 different words. The result? The best selling children's book of all time: Green Eggs and Ham.

What constraints might you invent to stimulate your creativity and new possibilities?

  • Limiting your adjusting time to only 20 hours per week.
  • Giving a report of findings in five minutes or less.
  • Explaining chiropractic using the vocabulary of a sixth grader.
  • Never speaking while a patient is on your adjusting table.
  • Working mornings or afternoons but not both on the same day.
  • Writing a blog post for your practice website every week.
  • Taking a week off for vacation every 90 days.

The more seemingly impossible the better.

Without installing our own constraints we're simply responding to the constraints imposed by others.


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Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at Parker Seminars and other chiropractic gatherings since 1985. He is the author of 12 books that explore the doctor/patient relationship from a patient’s point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. His Monday Morning Motivation is emailed to over 10,000 chiropractors each week. Subscribe here.