Monday Morning Motivation | FCB in Your PSI

Posted by Bill Esteb on May 16th 2021

Monday Morning Motivation Masthead

Dr. Parker taught "Success is predetermined by my faith, confidence and belief in my products, services and ideas."

Success – It's a process not an outcome; the journey, not the destination.

Faith – This is giving substance to things hoped for and trusting without evidence.

Confidence – Know that the body heals from above, down and inside out. You're not the source. You are in partnership with the Creator

Belief – Remember that the patient brings more to the table than what you do on the table—the capacity to heal—if there isn't any interference.

Products – You deliver two products. Trust and hope. Make sure you don't squander the former by neglecting the latter.

Services – The highest calling is to be in service of others. Love, rather than merely care. It's the most time-tested technique of all.

Ideas – If given the choice between little ideas and big ideas, go for the big ones.

Bill Esteb Headshot Photo

Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at chiropractic gatherings since 1985. His 12 books explore the doctor/patient relationship from a patient’s point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. Since 1999 Monday Morning Motivation has been emailed to over 10,000 subscribers each week.