Dr. Parker taught "Success is predetermined by my faith, confidence and belief in my products, services and ideas."
Success – It's a process not an outcome; the journey, not the destination.
Faith – This is giving substance to things hoped for and trusting without evidence.
Confidence – Know that the body heals from above, down and inside out. You're not the source. You are in partnership with the Creator
Belief – Remember that the patient brings more to the table than what you do on the table—the capacity to heal—if there isn't any interference.
Products – You deliver two products. Trust and hope. Make sure you don't squander the former by neglecting the latter.
Services – The highest calling is to be in service of others. Love, rather than merely care. It's the most time-tested technique of all.
Ideas – If given the choice between little ideas and big ideas, go for the big ones.
Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at chiropractic gatherings since 1985. His 12 books explore the doctor/patient relationship from a patient’s point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. Since 1999 Monday Morning Motivation has been emailed to over 10,000 subscribers each week.