Because the chiropractic paradigm differs strikingly from the allopathic mindset of our culture, expect resistance. This takes many forms:

Criticism – A sure sign that you're up to something. While it may be true “there's no such thing as bad publicity,” it stings, nonetheless.

Insults – This is increasingly popular due to the protection of the Internet. Most would never say such things to your face. They do it online because they're cowards.

Naysayers – There will always be skeptics and cynics who declare "I'll believe it when I see it." More likely? Once they believe it, they'll see it.

Bias – Prejudice will always be with us. Unfairness cannot be reversed with legislation or policy. It requires personal experience and education.

Indifference – Probably the worst form of resistance. It means being so inconsequential as to not merit attention. It's your real enemy.

Want to avoid resistance? Easy. Say nothing, do nothing, be nothing.

Subscribe to Monday Morning Motivation.

Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at chiropractic gatherings since 1985. His 12 books explore the doctor/patient relationship from a patient's point of view. His chiropractic blog, coaching program, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. Since 1999 Monday Morning Motivation has been emailed to over 10,000 subscribers each week.