Monday Morning Motivation | Digging Your Well

Posted by Bill Esteb on Oct 23rd 2021

Monday Morning Motivation Masthead

What are you doing today to manifest new patients next month? And next year?

Many become so occupied by the daily doings of chiropractic practice that they neglect practice promotion.

Except when their numbers are down.

The resulting overtures often communicate a subtle type of unattractive desperateness.

First Visit $49 – Regularly a $250 Value!

Selling chiropractic care, or anything else, based on price alone is the last resort of the unimaginative.

Instead, increase the visibility of your practice when you don't need new patients:

  • Consistently soliciting patient reviews 
  • Holding public seminars and events 
  • Keeping in touch with your inactives 
  • Cultivating your social media following 
  • Blogging about your favorite businesses

Visibility translates into familiarity and familiarity often turns into brand preference when your services are eventually needed.

In other words, dig your well before you need water.

These days, it takes more than good hands, great results and extraordinary tableside manners.


Bill Esteb Headshot Photo

Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at chiropractic gatherings since 1985. His 12 books explore the doctor/patient relationship from a patient's point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. Since 1999 Monday Morning Motivation has been emailed to over 10,000 subscribers each week.