Some practice challenges are those of perception.

For example, what if the all-too-common new patient getting problem was a new patient keeping problem?

Then, rather than an external marketing worry, it would become an underdeveloped internal patient communication opportunity.

Which would likely prompt a heightened sense of mindfulness:

• You'd more clearly explain that you're not treating a new patient's symptoms, but rather reducing the underlying nervous system interference.
• There would be a clearer distinction between temporary patch care and the nonsymptomatic supportive nature of fix care.
• Every patient would understand the likelihood of a relapse if they discontinued their care immediately upon the cessation of symptoms.

If you neglect to explain that chiropractic care is a lifestyle, like brushing and flossing, and not merely a diet for episodes of back pain, you'll have a constant need for new patients--but without the social authority afforded medical practitioners.

Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at Parker Seminars and other chiropractic gatherings since 1985. He is the author of 12 books that explore the doctor/patient relationship from a patient’s point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. His Monday Morning Motivation is emailed to over 10,000 subscribers each week.