Are wellness patients born or created? 

It’s the classic nature/nurture debate. 

Here are some of the elements that influence the likelihood of a patient embracing some type of nonsymptomatic care: 

Values – Does the individual prioritize health sufficiently to allocate time and resources?

Self-esteem – Simply put, does the patient value themselves sufficiently to commit resources in the pursuit of better health?

Body awareness – Is the individual in touch with their body sufficiently to recognize—and act on—subtle cues?

Future casting – Is the person willing to make investments whose potential payoff lies in the future? In other words, do they tend to be spenders or savers?

Flossing – While not perfect, one’s oral health practices are a helpful proxy. Don’t expect non-flossers to embrace nonsymptomatic chiropractic care.

Can a compelling patient education curriculum or spellbinding report of findings inspire patients to embrace wellness care?

Maybe.

But not as often as you’d think.

Bill Esteb, a passionate chiropractic advocate since 1981, brings a fresh perspective to the profession as Patient Media’s creative director and co-founder of Perfect Patients. With 13 insightful books examining the doctor-patient relationship, he inspires chiropractors worldwide as a chiropractic speaker, through his chiropractor coaching program, and consulting. Since 1999 Monday Morning Motivation has been emailed weekly to over 10,000 subscribers, sparking breakthroughs across the chiropractic community.

Email Bill