Monday Morning Motivation | Confirmation Bias

Posted by Bill Esteb on Mar 15th 2020

"I'll believe it when I see it."

The truth is you won't see it because you don't believe it. It's a form of confirmation bias.

Chiropractors who believe that chiropractic is a way to mobilize spinal joints for the purpose of reducing symptoms for back and neck pain will find that their practice matches this belief.

Chiropractors who believe that chiropractic care reduces tension to the nervous system, reviving the patient's ability to self heal and thus can have whole body effects, find that their practice experience lines up with their belief.

Chiropractors who believe that chiropractic alone isn't powerful enough or profitable enough to generate a professional income, requiring the addition of drugs or injectables, will seek changes to the scope of practice.

Naturally, each chiropractor believes that their version is correct. Further proof that we don't see the world as it is, we see it as we are.


Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at Parker Seminars and other chiropractic gatherings since 1985. He is the author of 12 books that explore the doctor/patient relationship from a patient’s point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. His Monday Morning Motivation is emailed to over 10,000 chiropractors each week. Subscribe here.