Monday Morning Motivation | Coasting

Posted by Bill Esteb on Dec 3rd 2023

Monday Morning Motivation Masthead

Most of our behaviors are habituated.

We find reassurance in mindless rituals and familiar routines. The groove feels safe. We don’t notice it’s become a rut, trapping us in a predictable more of the same.

It often shows up as a slow, almost imperceptible erosion in the numbers. We’re merely going through the motions, not fully emotionally invested. Phoning it in. Worse is when it’s accompanied by the off-putting stink of entitlement.

The only way to coast is to go downhill.

The practice stops growing because we’ve stopped growing. In many subtle ways we’ve switched from playing offense to defense. Rather than risk an uncertain future, we decide to protect what we have.

Often, we don’t even realize we’re doing it.

Early detection can avoid this loss of momentum. Only when we place ourselves in circumstances in which we lack competence can we break the trance.

Are you brave enough?


Bill Esteb Headshot Photo

Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at chiropractic gatherings since 1985. His 12 books explore the doctor/patient relationship from a patient's point of view. His chiropractic blog, coaching program, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. Since 1999 Monday Morning Motivation has been emailed to over 10,000 subscribers each week.