Monday Morning Motivation | Classic Symptom Treating

Posted by Bill Esteb on Oct 31st 2020

Monday Morning Motivation Masthead

There is nothing that attracts success more than having a clear purpose. The bigger and more selfless the better.

This is important if you find yourself on the crispy side of things. Not having fun. Practice being burdensome. Things not going as you planned.

Such chiropractors rarely wake up some morning with the revelation, "Eureka! It's me! I'm the problem! My purpose to survive and get my own needs met aren't big enough to attract enough people to serve and generate the income I need!"

Instead, they're convinced they need to work harder or the key to the success they seek is "out there."

So, they look for new patient marketing schemes, scripts, gadgets or gizmos that are being sold as a way to get the world to line up as they want it to.

Ironically, this is classic symptom-treating. The very thing they admonish patients not to do. Oops!


Bill Esteb Headshot Photo

Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at Parker Seminars and other chiropractic gatherings since 1985. He is the author of 12 books that explore the doctor/patient relationship from a patient’s point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. His Monday Morning Motivation is emailed to over 10,000 subscribers each week.