Monday Morning Motivation | Changing Patient Beliefs

Posted by Bill Esteb on Jan 8th 2022

Monday Morning Motivation Masthead

What if agreement wasn't the goal?

It's tempting to think that your job is to convince or persuade patients to embrace a chiropractic worldview.

Yet, imagining that there's something you could say (table talk) or do (rapid relief) that would cause a patient to abandon a lifetime of symptom treating is improbable.

Beliefs about our body, the meaning of pain and the habit of preventative health strategies is practically hardwired.

If you're going to get them to abandon their germ-fearing, drug-taking and “if it's not broken don't fix it” beliefs, while you're at it you might as well change their views about abortion, gun control and their political affiliation.

You're likely to be equally unsuccessful.

I'm not suggesting giving up. Merely a change of heart:

1. Explain how you see the world without the expectation they will agree.

2. Relax if patients turn up their noses at your chiropractic paradigm.


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Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at chiropractic gatherings since 1985. His 12 books explore the doctor/patient relationship from a patient's point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. Since 1999 Monday Morning Motivation has been emailed to over 10,000 subscribers each week.