To say what you mean, and mean what you say, be mindful of these distinctions:

Build – As in “to form by ordering and uniting disparate materials into a composite whole.”

Building a practice is something that usually occurs in the beginning.

Coming up with a name. Incorporating. Securing a lease. Painting. Purchasing software. Installing phones. Hiring a support team. Organizing a website. It’s hundreds of details designed to come together to create a healthy space in which to serve patients.

Grow – As in “to promote the development of” or “to develop to maturity.”

Growing a practice is an organic process. And like an organism, it’s an inside out process. In this regard it may “increase,” “expand,” or even “become.” Growing a practice is a combination of better headspace, time efficiencies, streamlined procedures, improved practice promotion, and let’s not forget two prerequisites: desire and perseverance.

Building is physical. Growing is spiritual.

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Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at chiropractic gatherings since 1985. His 12 books explore the doctor/patient relationship from a patient's point of view. His chiropractic blog, coaching program, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. Since 1999 Monday Morning Motivation has been emailed to over 10,000 subscribers each week.