Part of being a respected professional is having the wisdom to render objective advice and guidance.

What can compromise this trust and proper detachment are some human shortcomings we ask professionals to rise above:

Projection – When a professional assumes that patients value what he or she values, it can lead to an unhelpful disconnect in which patients rightly assume “you’re not listening!”

Selfishness – When patients are seen as a way to solve your needs, a professional has made the shift from serving, to being served. Many patients can detect this subtle vibe. The common effect? Poor retention and fewer referrals—even after getting great results.

Acceptance – When patients consult a licensed professional, they assume that he or she has the maturity to compassionately tell the truth, without the need to be liked or a personal gain from the recommendations.

Being a professional is a tough gig.

Thanks for being one.

Bill Esteb, a passionate chiropractic advocate since 1981, brings a fresh perspective to the profession as Patient Media’s creative director and co-founder of Perfect Patients. With 12 insightful books examining the doctor-patient relationship, he inspires chiropractors worldwide as a chiropractic speaker, through HeadSpace Coaching, and consulting. His weekly Monday Morning Motivation, emailed to over 10,000 subscribers since 1999, continues to spark breakthroughs across the chiropractic community.

Email Bill