Most chiropractors, even the busiest, want more new patients. But there are at least two obstacles:
1. Patient perceptions. Most patients are unaware that you'd like to help more people. They look around and figure you're at capacity. In fact, they see more people coming and going than they see in their dentist's reception room.
From time to time you might mention, "We're still in the growth stage of our practice and are still accepting new patients, so if you know someone we can help, I hope you'll send them our way."
2. Staff perceptions. More patients mean more work for your support team. Do they genuinely want to grow? Or do they prefer the current volume, imperceptibly tapping the brakes when things get too busy?
At your next team meeting ask, "What would we need to change to see 20% more patient visits?" Their suggestions are likely to be insightful.
Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at chiropractic gatherings since 1985. His 12 books explore the doctor/patient relationship from a patient's point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. Since 1999 Monday Morning Motivation has been emailed to over 10,000 subscribers each week.