A Moment of Clarity from April 26, 2010: 

One thing that makes “fast food” unhealthy is that it’s rarely made with love. That’s one reason family meals are so much better for us.

There’s love in the food.

Is there love in your adjustments?

Or maybe you offer the…

Hurry-up-I-have-a-busy-reception-room adjustment.
I’m-in-the-zone-so-don’t-bother-me-with-a-question adjustment.
Lie-down-I-don’t-care-about-your-symptoms adjustment.
Are-you-doing-what-I-told-you-to-do adjustment.
I’m-preoccupied-with-how-poorly-my-practice-is-going adjustment.

These share a striking similarity to the energy exuded by the minimum wage high schooler who is resentful of having to flip burgers, too cool to be selling tacos, or merely watching the clock at the fried chicken joint. It’s edible, but the food is missing a key ingredient for proper nutrition: love.

Same in your practice.

Don’t overlook the energetics that come alongside your adjustments. Be 100% present. Visualize new possibilities for each patient. Deliver each adjustment with a generous dollop of love. Only when you make it about them and their dreams will your dreams come true.

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Bill Esteb, a passionate chiropractic advocate since 1981, brings a fresh perspective to the profession as Patient Media’s creative director and co-founder of Perfect Patients. With 13 insightful books examining the doctor-patient relationship, he inspires chiropractors worldwide as a chiropractic speaker, through his chiropractor coaching program, and consulting. Since 1999 Monday Morning Motivation has been emailed weekly to over 10,000 subscribers, sparking breakthroughs across the chiropractic community.

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