Monday Morning Motivation | 10 Barriers to Practice Growth

Posted by Bill Esteb on Apr 3rd 2021

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If someone were to document your day-to-day activities, there would be significant similarities.

Most of what we do is habituated.

This is especially true when it comes to interacting with patients, leading your support team or delivering your report of findings. We are creatures of habit.

This adds complication to any aspiration to help more people. There may be some deeply ingrained habits to confront:

  • Your practice marketing strategies. 
  • Conducting your precare interview. 
  • How you explain chiropractic care. 
  • The inclination to care too much. 
  • The amount of time spent with patients. 
  • Calling audibles rather adhering to procedure. 
  • Selling your time instead of your talent. 
  • Not holding the team (and yourself) accountable. 
  • Living beneath your means. 
  • Lack of discipline.

It's no wonder most practice growth overtures produce merely a temporary uptick and then return to the previous set-point.

While difficult to break old habits, you can create new ones.


Bill Esteb Headshot Photo

Bill Esteb has been a chiropractic patient and advocate since 1981. He is the creative director of Patient Media and the co-founder of Perfect Patients. He’s been a regular speaker at chiropractic gatherings since 1985. His 12 books explore the doctor/patient relationship from a patient’s point of view. His chiropractic blog, in-office consultations, patient focus groups and consulting calls have helped hundreds of chiropractors around the world. Since 1999 Monday Morning Motivation has been emailed to over 10,000 subscribers each week.