"Recalculating!" is Bills’ 11th chiropractic book in the Patient’s-Point-of-View series.
Bill finds the trigger points that persist in the headspace of far too many chiropractors, and presses in. He will confront the many outdated beliefs about patients and how to lead them. He will show you the folly of most so-called patient education. He will challenge you to make distinctions with your language, procedures and intent.
The result? Hope where there was discouragement. Opportunity where there was constraint. Action where there was procrastination.
- Four things to check if your practice income is down – Page 6
- Why patients are afraid to announce their last visit – Page 95
- Seven things to do if you’ve been “skinny dipping” – Page 139
- What to change if you’re hesitant to take a vacation – Page 163
- Why “caring too much” prevents practice growth – Page 173
- How to avoid being seduced into offering pain relief – Page 201
- Five strategies to escape a “roller coaster practice” – Page 213
As Dr. Charles Ward observes in the book’s Introduction reprinted below, “On my second reading through, I found myself putting this book down from time to time to ask myself, “Is that true? If so, what does it mean in terms of day to day practice? How can I best apply this idea? I urge you to actively do the same. Use it as a springboard to refine what you believe. And why.”
Not a reader? Bill reads aloud his favorite 10 chapters from this and his other ten books on CD on Bill's Best.
The perfect gift for the new graduate!
Observations, Posts and Advice From a Chiropractic Advocate
Introduction by Charles Ward, DC
Published in 2015
When I first met Bill back in 1982 I would have hardly guessed that 33 years later I'd be writing the introduction to his 11th book!
He, along with Dr. Joe Flesia, Dr. Guy Riekeman and his video production crew, came to my Walnut Creek, California practice to document how we were implementing the Peter Graves patient education video. Since then he has become special to me, a mentor, a guide; but more importantly a friend. As our relationship has deepened over the years, I have come to have a profound respect for Bill—for his values, his purpose and mission in life. They are wonderful qualities that I wish there were more of in the world.
As an introduction, the most important thing to keep in mind as you approach "Recalculating!" is to get ready to think. Deeply. Profoundly. Critically. Because you will be challenged.
As I have taught my coaching clients over the years, one of the keys to success is learning to ask better questions. The better the questions the better the answers. And that's what you'll find within these pages. Questions. Even some answers. Be prepared to be poked, prodded, provoked and confronted to rethink what you believe about patients, practice, procedures and perhaps, even chiropractic.
You won't agree with every idea he puts forth. I certainly don't. But as B. J. Palmer observed in the title of his 26th book published in 1951, Conflicts Clarify.
Bill makes you think about your intention and your purpose. These are topics we may tackle early on in our careers and then never think about again. I urge you to use this opportunity to reflect deeply on why you do what you do. Most of us don't invest enough time in this sort of introspection. And our lives and practices are probably the poorer for it.
On my second reading through, I found myself putting this book down from time to time to ask myself, “Is that true?” “If so, what does it mean in terms of day to day practice?” “How can I best apply this idea?” I urge you to actively do the same. Use it as a springboard to refine what you believe. And why.
"Recalculating!" gives you a blueprint for being a successful chiropractor. But more importantly, it will lead you to being a more successful person by posing the questions that really get to the core of who you are. It's when we get quiet and really listen to that “wee little voice” within us that the best answers appear.
What I especially loved about this book is that perhaps for the first time, he connected God to what we do as chiropractors. I suspect that may be stepping “out there” for some. But this isn't so much about being courageous as it is Bill's willingness to wrestle with not only the big idea, but the biggest idea of all.
Dr. Charles Ward
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