Want more new patients? Here are some of the more effective external marketing strategies:
High converting website - The hub of your digital marketing should authentically reveal your mission, build trust and inspire hope.
Patient reviews - Discard your reception room “Our Patients Speak” binder and urge patients to post five star reviews on Google and Yelp.
Social media - Collect, cultivate and nurture your tribe. Show up generous and helpful.
Direct mail - Proximity to your practice is a major factor. Become familiar to those in your new patient drawing area.
Sponsorships - Increase your visibility by sponsoring community events or donating your time and talent as a solid citizen.
Refer - The way to get referrals is to give referrals. Develop a list of trusted experts and urge patients to consult them as appropriate.
Practices grow when you become familiar, build trust, create hope and deliver the goods.