Monday Morning Motivation | External Marketing

Posted by Bill Esteb on May 18th 2019

Want more new patients? Here are some of the more effective external marketing strategies:

High converting website - The hub of your digital marketing should authentically reveal your mission, build trust and inspire hope.

Patient reviews - Discard your reception room “Our Patients Speak” binder and urge patients to post five star reviews on Google and Yelp.

Social media - Collect, cultivate and nurture your tribe. Show up generous and helpful.

Direct mail - Proximity to your practice is a major factor. Become familiar to those in your new patient drawing area.

Sponsorships - Increase your visibility by sponsoring community events or donating your time and talent as a solid citizen.

Refer - The way to get referrals is to give referrals. Develop a list of trusted experts and urge patients to consult them as appropriate.

Practices grow when you become familiar, build trust, create hope and deliver the goods.