Dear Bill | Introducing Chiropractic to Parents

Posted by Bill Esteb on Sep 23rd 2020

Dear Bill,

"How do I get my patients to willingly ask me to examine their children? I would do whatever it would take."

Probably the most direct way is to simply ask. Perhaps while you're palpating their spine or doing a leg check or some other pre-adjustment business, offer an invitation.

"One of these times you should bring in your son so we can check him for pre-symptomatic spinal issues. You know, on a preventative basis."

"Next time you think of it, bring in your kids and let's check them for vertebral subluxation."

"A lot of our parents bring their children in to be checked. They often mention that their kinds don't seem to get all the bugs that are going around. Think about bringing yours in with you sometime."

You get the idea.

Another strategy that some practices use is working pediatric chiropractic care into their procedures and environment.

When a prospective new patient calls your practice, ask them, "Is this appointment for you or your child?" Subtle, but it's a way to systematically alert patients (and your team!) about your interest in pediatrics.

More obvious is to use your office environment to increase awareness. That means having a children's area, with a toy box and appropriate wall graphics.

Perhaps a room devoted to children with a pediatric adjusting table. Or an adjusting room reserved for families that is introduced as such during a new patient's orientation and office tour.

Maybe frame some pictures of your own children in a prominent place in your practice, along with short biographies mentioning that they were adjusted with hours of birth and have never had an ear infection, vaccination, aspirin or antibiotic. "If that sounds interesting, be sure to ask Dr. YourName about it."

Obviously make sure you have brochures, wall charts, lending library materials and other tools that send the signal that you see kids and entire families.

Consider Saturday hours at least once a month. With today's over committed youngsters attending all manner of extracurricular activities, weekends may be the only time some children are available.

Practice events, such as formal screenings, lectures and backpack safety clinics can be regularly scheduled to increase awareness among patients as well.

As patients who are parents mention their progress be sure to mention, "I'm delighted to hear that. Did you know that the children we see respond even more quickly?"

Or ask a question. "You probably have noticed all the materials we have in our office for children. Have you ever wondered why so many parents bring their kids in to see us?"

Be bolder. Many parents are simply waiting for an invitation!

Thanks for the question!

Email Bill with your question.

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